Bring Happiness with Every Piece of Furniture From day one, this has been Furniture of America Mission. FOA believes the purchase of new furniture is an important milestone in the growth of every person and every home. It becomes part of the happy memories of all of the wonderful events of life. From starting a new life together, the birth of a child, purchase of a new home to a graduation, almost every purchase is tied to happy events. From the consumers to retail partners and to suppliers, the path to happiness comes from every piece of furniture sold. Eleven years ago, a few people with a love for furniture, a dream and a unique employee-focused business model unlocked the doors of a small warehouse in Southern California for the first time. Today that love for furniture has become a passion, the dream a reality, the business model a study for top business schools, and that small warehouse has grown to five strategically located distribution warehouses across the U.S. totaling close to two million square feet. As prescribed in their plan, "always stay on the leading edge of technology" As FOA's business exploded with high double-digit growth every year and at times overwhelming product demand, FOA was able to make the adjustments to meet the growing demand by automating the distribution network at just the right time. This now fully-implemented semi-customized distribution management system has improved operational efficiencies to a point of being able to handle double its previous capacities to better respond to demand from their ever-growing customer base.:
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